MICHAEL
AUGUSTINE.

Proprietor · Marketing Director

Savannah, GA

Branding and logo design, corporate identity, company and event branding, and environmental design.

Digital and web design and implementation, SEO maintenance, social, print, and consumer outreach.

Small business development, employee relations, best practices, new business, and ROI development.

Director · Global Retail Experience / Channel Marketing

San Mateo, CA

Led cohesive go-to-market messaging across digital, print, direct, event, and creative marketing. Owned digital strategy, retail experience, and local dealer marketing programs.

Developed global campaign architecture, product launch plans, and long-term strategy. Owned research and focus group activities.

Guided external agencies, strategic planning, and budgets to deliver engaging creative work.

Led a team of five executing global go-to-market strategies with channel and retail partners.

Director · Product Marketing / Global Retail

Santa Barbara, CA

Built strong internal and retailer partnerships while pursuing new display opportunities.

Led cross-functional global teams and partnered with engineering and product development on displays aligned with the product roadmap.

Collaborated with retail maintenance teams toward a goal of 95% fully operational displays. Developed apparel and giveaways for in-store teams to increase brand awareness.

Delivered trade show, retail, and global event requirements and developed monthly and annual retailer marketing programs.

Launched a modular global display program in 2013 to support future products and drive in-store conversion during triple-digit growth. Managed eight team members in house and in the field.

Director · Product Marketing / Global Apparel & Accessories

Los Angeles, CA

Led worldwide strategic business planning for tennis, running, and triathlon apparel. Collaborated with footwear to take the brand to number two, with 40% apparel growth.

Partnered with communication and sports marketing leadership and professional athletes to align product direction, specifications, and technical needs.

Managed 12 direct reports across design and development, from creation through planning, sales, and production.

Owner · Product Development / Brand Experience

Portland, OR

Managed projects and design build-outs for vendor fairs and customer appreciation events for Vertis Communications and Nike / Jordan.

Developed, sourced, and produced a high-end cashmere sweater line for Soyer. Led sales and worked directly with retailers nationwide.

Provided logo design, product design, and complete brand packaging for small and emerging businesses. Clients included Tsubo, Soyer Inc., and Empowered Media.

Director · Product Marketing / International Basketball & Training Apparel

Portland, OR

Directed product creation and merchandising for exclusive athlete and celebrity apparel ranges, including Kevin Garnett and Missy Elliott, and served as endorsement liaison for basketball and lifestyle.

Launched Tracy McGrady and Kobe Bryant apparel lines, directing collaboration, execution, and licensing for a $1.3 million global business.

Led four merchandisers and four product managers in design and development, growing basketball by 200% and training by 52%. Basketball business: $64 million; training: $112 million.

Category Product Manager · International Basketball Apparel

Portland, OR

Senior Development Manager · Global Basketball Apparel

Beaverton, OR

Directed apparel design and product development from concept for an $84 million business.

Product Manager

New York, NY

International Production Manager

New York, NY

Design Assistant

New York, NY