Michael Augustine / Creative Director Strategy. Identity. Experience.

MICHAELAUGUSTINE.

Creative vision.
Commercial instinct.
Global perspective.

I connect brand strategy, product, and retail experience to turn ideas into growth. From global brands to independent businesses, I bring creative problem solving and the leadership to make it happen.

Let’s talk
EXPERIENCE ACROSS
GLOBAL BRANDS GoPro SONOS adidas NIKE K-SWISS Tommy Hilfiger
01 / Career highlights

Ideas with impact.
Leadership with results.

A career spanning product creation, brand experience, and global marketing—built around connecting creative decisions to business outcomes.

Sonos / Global retail

Built to evolve.

Launched a modular global display program in 2013, designed for future product launches and stronger in-store conversion during triple-digit growth.

8
Team members across office and field
K-Swiss / Apparel

Performance, aligned.

Led worldwide apparel strategy for tennis, running, and triathlon, bringing product teams, footwear, and athlete needs together.

40%
Apparel growth
adidas / Basketball

Culture meets product.

Directed apparel creation and merchandising across basketball and lifestyle, including exclusive ranges for athletes and artists.

200%
Basketball business growth
02 / Capabilities

From the first idea
to the real-world experience.

01

Brand & creative direction

Brand positioning, visual identity, logo design, corporate identity, event branding, and environmental design.

02

Product & retail experience

Product strategy, global go-to-market planning, retail displays, channel marketing, apparel development, and consumer experiences.

03

Digital & business strategy

Web design and implementation, SEO, social, print, consumer outreach, small business development, and return on investment planning.

03 / Experience

A global career.
An independent approach.

Leadership across design, development, marketing, and retail. Explore each role for the details.

2016–present Liberty & Son Proprietor · Marketing Director

Savannah, GA

  • Branding and logo design, corporate identity, company and event branding, and environmental design.
  • Digital and web design and implementation, SEO maintenance, social, print, and consumer outreach.
  • Small business development, employee relations, best practices, new business, and ROI development.
2015–2017 GoPro Director · Global Retail Experience / Channel Marketing

San Mateo, CA

  • Led cohesive go-to-market messaging across digital, print, direct, event, and creative marketing. Owned digital strategy, retail experience, and local dealer marketing programs.
  • Developed global campaign architecture, product launch plans, and long-term strategy. Owned research and focus group activities.
  • Guided external agencies, strategic planning, and budgets to deliver engaging creative work.
  • Led a team of five executing global go-to-market strategies with channel and retail partners.
2012–2014 Sonos Director · Product Marketing / Global Retail

Santa Barbara, CA

  • Built strong internal and retailer partnerships while pursuing new display opportunities.
  • Led cross-functional global teams and partnered with engineering and product development on displays aligned with the product roadmap.
  • Collaborated with retail maintenance teams toward a goal of 95% fully operational displays. Developed apparel and giveaways for in-store teams to increase brand awareness.
  • Delivered trade show, retail, and global event requirements and developed monthly and annual retailer marketing programs.
  • Launched a modular global display program in 2013 to support future products and drive in-store conversion during triple-digit growth. Managed eight team members in house and in the field.
2010–2012 K-Swiss Director · Product Marketing / Global Apparel & Accessories

Los Angeles, CA

  • Led worldwide strategic business planning for tennis, running, and triathlon apparel. Collaborated with footwear to take the brand to number two, with 40% apparel growth.
  • Partnered with communication and sports marketing leadership and professional athletes to align product direction, specifications, and technical needs.
  • Managed 12 direct reports across design and development, from creation through planning, sales, and production.
2007–2010 RoxyDogCreative Owner · Product Development / Brand Experience

Portland, OR

  • Managed projects and design build-outs for vendor fairs and customer appreciation events for Vertis Communications and Nike / Jordan.
  • Developed, sourced, and produced a high-end cashmere sweater line for Soyer. Led sales and worked directly with retailers nationwide.
  • Provided logo design, product design, and complete brand packaging for small and emerging businesses. Clients included Tsubo, Soyer Inc., and Empowered Media.
2004–2007 adidas International Director · Product Marketing / International Basketball & Training Apparel

Portland, OR

  • Directed product creation and merchandising for exclusive athlete and celebrity apparel ranges, including Kevin Garnett and Missy Elliott, and served as endorsement liaison for basketball and lifestyle.
  • Launched Tracy McGrady and Kobe Bryant apparel lines, directing collaboration, execution, and licensing for a $1.3 million global business.
  • Led four merchandisers and four product managers in design and development, growing basketball by 200% and training by 52%. Basketball business: $64 million; training: $112 million.
2001–2004 adidas International Category Product Manager · International Basketball Apparel

Portland, OR

1998–2001 Nike Inc. Senior Development Manager · Global Basketball Apparel

Beaverton, OR

  • Directed apparel design and product development from concept for an $84 million business.
1996–1998 Tommy Hilfiger Inc. Product Manager

New York, NY

1993–1996 Proknit Apparel International Production Manager

New York, NY

1991–1993 Byron Lars Design Assistant

New York, NY

Education

Fashion Institute of Technology

1990–1992 · New York, NY